Introduction
Webflow has evolved from a niche website builder to a powerhouse platform trusted by businesses of all sizes. In 2025, more startups, agencies, SaaS companies, and eCommerce brands are choosing Webflow for its clean design flexibility, built-in CMS, SEO capabilities, and code-free visual development tools. In this post, we’ll highlight 10 successful businesses using Webflow in 2025. Whether you’re looking for design inspiration or considering switching to Webflow, these examples will show how the platform helps brands thrive online.
Why Businesses Choose Webflow in 2025
- Visual Development: Designers build full sites without developers.
- SEO-Friendly: Clean code, fast load times, and native optimization tools.
- Scalable CMS: Perfect for blogs, portfolios, and dynamic content.
- Responsive Design: Websites look perfect across all devices.
- Security & Hosting: Built-in SSL, global CDN, and reliable uptime.
10 Successful Businesses Using Webflow in 2025
1. Petal
Petal is a fintech company offering credit cards with no fees based on life variables, such as income, spending history, and savings. Petal’s website is pleasing to look at. Why wouldn’t it be when it is designed and developed on the Webflow platform? It aimed to have a credible online presence and brand from the beginning, which is challenging for a fintech company.
The homepage shows the different featured options for obtaining Petal cards. It is a simple website and easy to navigate. The beautiful colors and a lot of white space make it endearing. The features of their products are clearly visible, with relevant icons that are self-explanatory and beautiful. Their website gives a feeling of professionalism, approachability, and security, which are expected from a fintech company.
2. Superlist
Alright; let’s talk about Superlist’s website – a place where web design meets versatility. And that too, in the most stylish way possible. Whether you’re a business looking to launch an e-commerce site, a podcast company, or a family attempting to wrangle kids’ schedules, Superlist has got your back.
What’s the first thing you see? A slider that’s like a color scheme and use-case chameleon. You can flip between different color schemes with ease. It’s like trying on different outfits for your website. On the black screen, they hit you with a snappy call to action, “get things done with your team.” It’s like a friendly nudge to be productive. And right below, you’ve got a carousel of to-do lists for stuff like press releases and recruiting. Teamwork, folks!
3. Flow Guys
Flow Guys is a one-page Webflow website with these cool “3D elements” that make it very catchy. They also highly put client testimonials on the home page because they know they build trust. Their comparison table is one of the most creative and original we’ve ever seen. (The same applies to pricing plans. Even if you think that everything is already done, think again and check Flow Guys’ website.
4. Upwork
Upwork, a marketplace connecting freelancers and clients, is a Webflow success story. Since it needs to add/edit content daily and make real-time updates, it needs Webflow for strong content management system functionalities. So, Webflow was used for landing page development. The result is an easy-to-navigate website where the business team can easily modify and create landing pages. Upwork has divided the page into small sections to focus on its platform’s different features and benefits for freelancers and companies. Now, Upwork manages the publishing, updating, and editing of landing pages seamlessly without additional cost, time-consuming processes, and technical expertise.
5. Nimbble
Nimbble is a Webflow website that makes the dark design look extra beautiful. It features an animated whale, bold and outlined text, content that reveals on scrolling, an awesome example/project using a laptop, and more. Nimbble is special. The navbar also transforms into a menu icon to create a more pleasant viewing experience.
6. Lattice
Lattice is a people, pay, and performance management platform. Earlier, Lattice’s website was slow, and managing it was expensive and time-consuming. The company used Webflow to reduce this cost and make it easy for users to navigate.
Lattice has an easy-to-use and explore website with details on their different pricing plans. The content management system allows quick updates, rich content resources, and easy content publishing and management. They have made engaging landing pages that tell stories based on data, which attract many visitors. Their organic traffic has increased, leading to a rise in clients – a truly successful Webflow website example.
7. Rakuten SL (now ShipNetwork)
When it was time for a website redesign, the Rakuten SL team chose Webflow as an alternative to WordPress. They were seeking a solution that would address security concerns while allowing them to build new pages faster. With over three years of experience on WordPress, the team was increasingly frustrated with recurring security issues and development-oriented workflows that led to high costs and extended timelines for modifications. Tired of WordPress’s security gaps and the costly delays caused by external developers, the Rakuten SL team undertook extensive research. Webflow was presented as a solution offering improved security and greater control over the site.
The transition from WordPress to Webflow has saved Rakuten SL thousands of dollars in just a few months. Changes that previously took 4 to 5 hours with an expensive programmer can now be made in just 20 minutes by the internal team. Collaborating with the Webflow design agency, AdLava, for the site migration was quick, easy, and seamless. The results after moving to Webflow have been spectacular, with a significant increase in site engagement, including a 12.7% increase in page views, a 27.9% decrease in bounce rate, and a 9.5% increase in new users. Moreover, the Rakuten SL team gained unprecedented control over their site, allowing for instant internal changes and eliminating reliance on external developers.
8. Dropbox Design
Dropbox Design is a platform providing rich resources to the design community. Since it is a design platform designers use, it needs to always be up-to-date with quickly updating new designs. It is a perfect Webflow website example that has reduced development efforts to a minimum. It is a simple and beautiful-looking website with clear images and content for visitors to notice and go deep into. The marketing team can make relevant updates to the website with Webflow tools without the need to write code or have developers manage the process. It is a highly professional-looking website with beautiful animations and visuals that create engaging stories.
9. Zendesk
Zendesk is a customer support software solution that creates better customer interactions and experiences. Zendesk wished to use Webflow to improve its website’s customer-facing content to enhance customer experiences. Webflow’s CMS has provided a modern look to the website with frequent, smooth content updates. So, without the code adjustments, the website can easily handle several design changes and content updates. This sleek, clean, and polished-looking website allows easy content maintenance, contributing to enhanced user experiences.
10. Dropbox Sign
Dropbox Sign, formerly known as HelloSign, faced internal challenges related to traditional web development processes. Collaboration between design, marketing, and engineering teams was hindered, leading to delays in updating site content and frustrations within the team. Additionally, an over-reliance on engineers for minor adjustments created bottlenecks, significantly slowing down processes.
Now, you can see clarity on the products it offers, with features, benefits, and offers written below the product name. The intuitive user interface makes the platform smooth and seamless for the user. The various integrations possible with HelloSign, like MS Office, HubSpot, and more, are displayed on the home page. You can also see the different pricing options available to users on the website, so you know what you are signing up for. All these features make it a highly user-friendly website.
The results of this transformation have been significant. Dropbox Sign was able to accelerate its development processes, launching new features and updating the site in just one week, compared to one month previously. Implementing Webflow also simplified complex tasks, such as the official rebranding from HelloSign to Dropbox Sign, which was completed in two months instead of several. Furthermore, the creation of an Intuitive Resource Center doubled content downloads and content publishing compared to the previous year. Thus, Webflow played a crucial role in empowering Dropbox Sign, freeing its teams to focus on more important and strategic tasks.
Conclusion
Webflow has become the go-to platform for businesses wanting stunning, high-performing websites—without the constraints of traditional CMS platforms. The 15 examples above show how diverse industries are using Webflow to create immersive digital experiences that not only look great but also convert and scale with ease. If you’re planning your next business website, Webflow might just be your perfect partner.
Frequently Asked Questions
Is Webflow good for large businesses or just startups?
Webflow is great for both. While startups love its flexibility, large enterprises use Webflow for marketing sites, landing pages, and even complex CMS projects.
Can Webflow handle eCommerce?
Yes. Webflow supports eCommerce with product listings, payments, and dynamic filters—perfect for boutique and growing brands.
Is Webflow SEO-friendly in 2025?
Absolutely. Webflow offers clean HTML/CSS, custom meta fields, canonical tags, and sitemap generation, making SEO a breeze.
